The world pays attention to those who make a different sound.

Our approach is rooted in a fundamental principle:
To attract clients and increase sales, a company must offer something different and better. Any company can differentiate themselves, because every company has a unique value, even if it's not yet fully realized.

Get the greatest sales results in the shortest amount of time.

Our 4-step data-driven process will show you how to:

  • Identify your greatest opportunities for sales improvement
  • Differentiate yourself from your competition
  • Know what to say in your marketing content and sales presentations and materials
  • Attract new clients

This collaborative process starts with your goals and ideas and results in a customized, data-based action plan you and your team can easily implement to measurably improve your marketing and sales performance.

This data is a treasure chest to build from!
Brent Robertson
Founder, Purpose Practiced

1. Insight

Discover who you are in the market right now

We start by providing you with an objective view of how you are perceived in the market, what your prospects are searching for, and how you can be more visible in your market.

Gain a 360° understanding to drive better sales decisions

  • Internal and external perception surveys show you how you are seen in the market, and what you should amplify or correct.
  • Insights into the competitive landscape expose how well you are positioned to compete.
  • Data mined from various web sources reveals how your brand currently ranks.
  • A customized toolkit of key words and phrases helps elevate your Google ranking.

2. Clarity

Decide who you want to be, and how you are different and better

This step builds on who you currently are in the market, and invites you to explore how you can improve your competitive position. We'll help you refine and strengthen your value proposition, and guide you in building more compelling reasons why someone should buy from you.

Build a differentiated platform to ignite improved sales performance

  • Recognize your company's full potential, and quantify the unique value you deliver.
  • Craft a purpose statement to engage and energize your employees and stakeholders.
  • Leverage your customized keyword toolkit to capture your greatest untapped opportunities.
  • Learn how to showcase your offering as your prospects' and clients' best choice.

3. Focus

Activate a strategy to connect you with people who are looking to buy what you offer

Next we show you how to apply your keyword toolkit to polish your brand presence and create content that will move you beyond merely collecting followers, to growing an engaged audience of people who want to buy from you.

Create the right content to attract people who can buy from you

  • Lead the right people to your website and company.
  • Stand out as an authority and the resource your clients trust.
  • Rank higher in categories where you most deserve to be recognized.
  • Build word-of-mouth referrals through a community of promoters.

4. Momentum

Measure and replicate the efforts that deliver your greatest results

Finally, we will build and implement a feedback system to continually monitor, measure and quantify the performance of your new business development strategies and tactics. These metrics will show you what works best and why, and how the market is changing, so you can continually evolve and replicate lead generation success.

Monitor your performance to keep meeting your goals

  • Monthly analytics reports show your web traffic, activity, and performance.
  • Learn, based on data, what content your audience seeks.
  • Find out what competitors and other influencers are posting.
  • Detect and quickly respond to new opportunities in real time.

Why should someone buy from you?

Let our collaborative, data-based process turn your goals and ideas into an action plan that will improve your marketing and sales performance.

Let's show your ideal clients why you are exactly what they need.